In today’s cluttered world of startups and decades-old companies, it’s easy to disregard the origin behind some of your favorite companies’ names. For Amazon, Jeff Bezos thought the name of the world’s largest river would be fitting for the world’s largest bookstore. At Apple, Steve Jobs was on a self-proclaimed “fruitarian diet” when he chose the company’s name and was drawn to the word’s jovial and fun connotation — not to mention the fact that it would place earlier in a phone book than “Atari.” For us, the meaning behind our name is a bit more complex.
It’s a little difficult to precisely define “revient” — in fact, it’s not even English. The word, originating from France, is a version of the word that means “to come back.” To us at Revient, it refers to a few things: our products — and their proud return to utility in the world of construction and design — and our traditional approach to business that calls back to a simpler and more personal time.
“Revient” doesn’t just describe the lumber’s return to use, but also its return to purpose. The antique beams and naturally fumed lumber we proudly offer as products don’t originate in some factory — they come with a history, each one rich and sprawling in detail. Our products were milled and cut decades ago, and now, they get to continue fulfilling their original purpose. This time around, though, the repurposed lumber features an experience and wisdom that is incomparable to freshly milled lumber.
At Revient, we also believe the best way of doing business can be found in the business model of yesteryear: we offer unparalleled customer service and product knowledge, we travel to meet clients in person, we provide high-quality products at fair prices, we establish a lifelong commitment to our projects — often following up and visiting them years after their completion — and we hire and train from all social sectors. We believe that by adopting the traditional way of doing business, we’re pushing our company towards a greener tomorrow.
There also lies a deeper complexity behind the name “Revient,” and unsurprisingly, it’s found in the grammar. Yes, “revient” is defined as a French verb meaning “to come back.” But when you look at the tense of the word, and a closer translation of the word, you see that the name includes something else — an object. “Revient” is the third person singular of the word “revenir” in the present tense. And while “revenir” directly translates to “to come back,” “revient” instead means something closer to “[it] comes back.” This feature of the word, while subtle, drives home the true essence of our company: antique and aged lumber’s proud return to form.